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Strategies for Creative Problem-Solving H. Scott Fogler, Steven E. LeBlanc
Publisher: Prentice Hall

The mind is merely a problem-solving machine? Problem-solving is just one capacity of that potential. They use strategies to solve problems.” Is that it? This experience has often been described as an “Aha!” experience. A potential doesn't come alive unless somebody (the you, the spirit at the center of it all) gives it the green light with energy and purpose and desire. Business Services supports the other four departments in the business: Brand Management, Strategy, Creative and Digital. Next, at some unexpected time, perhaps while exercising, or on the verge of falling asleep the newly arranged information will give the creative person a flash of insight as to a solution to the problem. This 5-step PATCH technique will help you become a creative problem solving mastermind. A 'can-do' attitude is a must, combined with great problem-solving skills. But the marketing of financial services requires just as much innovation and creativity as in any another industry, if not more. Need to brainstorm your way to solving a problem? One of the keys to becoming more adept at solving problems creatively is to practice strategies that encourage mental flexibility.